2025年VitaFoods洞察：营养保健品领域B2B营销趋势报告（英文版）.pdfVIP

VitaFoods2025

ThePulseof

theIndustry

ExploringB2BMarketinginNutraceutical

INTRODUCTION

Wellbeinggoes

mainstream:

insidethe

neweraof

nutraceuticals

VitaFoodsEurope2025markedaturningpoint:what

wasonceanicheeventdominatedbysupplementand

pharmaceuticalplayershasnowexpandedintoavibrant

showcaseofmainstreamhealthinnovation.Morefood

andbeveragebrandsthaneverjoinedtheconversation,

signallingapowerfulindustryshift—nutraceuticalsareno

longerjustforspecialists,they’rebecominganeveryday

partofhowpeopleeat,live,andcareforthemselves.

Drivenbyconsumers’growingdesireforhealthier,

moreholisticlifestyles—acceleratedbythepandemic—

theeventreflectedhowwellbeingisevolvingfrom

apersonalgoalintoaculturalnorm.Physicaland

emotionalhealth,onceseparated,arenowbeing

addressedinparallelthroughscience-backedproducts

thatarealsoenjoyable,convenient,andpartofdailylife.

Thisyear’sshowinBarcelonacapturedthatevolution.

Fromtaste-drivenformatsandlifestyle-centricbranding

tohuman-centricboothdesign,innovationtodayis

definedbywhatcanbevalidatedthroughscience,a

baselinerequirement,andhowitfitsintoreallife.

Inthisreport,wetranslatewhatweobserved,tasted,

anddiscussedintokeyindustryinsightsandstrategic

takeaways—designedtohelpbrandsleadwithrelevance

inahealth-consciousworld.

2

Hereweusedtohave

likefourorfiveyearsago

mostlydietarysupplement

companiesorpharmawitha

healthcarebusiness.Nowwe

seealotoffoodcompanies.

—GlobalBrandManager

3

NorvellJeffersonisaglobal

creativemarketingagency

specializinginbuildingbrands,

craftingcampaigns,anddesigning

experiencesthatinspireaction.

AsspecialistinFoodwebelieve

companiesacrossthefood

valuechainhavethepowerto

makeameaningfu