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河北科技大学硕士学位论文

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Abstract

Abstract

Sincethe21stcentury,thepeoplesdemandforphysicalhealthhasbeenincreasing,

andtheconceptofhealthcarehasbecomemoreandmorepopularamongthepeople.Itis

urgentforthepeopletohaveafitnessplacewithgoodenvironmentandcompletefacilities.

Commercialfitnessclubshavenotonlywelcomednewdevelopmentopportunities,but

alsofacedseverechallengesfromthefiercecompetitionofthesamekind.Therefore,the

researchonthemarketingstrategyofShijiazhuangLightCombustionHealthClubhasan

importantreferencevaluetoenhanceitsmarketingcompetitiveness.

TheresearchobjectofthispaperisthemarketingstrategyofShijiazhuangLight

CombustionHealthClub.First,theresearchstatusathomeandabroadissummarizedby

usingtheliteratureanalysismethod,andtherelevantconceptsandtheoreticalbasisare

clarified;Secondly,PESTanalysismethod,Portersfiveforcesanalysismethodand

SWOTanalysismethodareusedtodeeplyanalyzethemarketingenvironmentofhealth

clubsfromtheperspectiveofmacro,industryandadvantagesanddisadvantagesbasedon

challenges;Onceagain,onthebasisofdescribingthecurrentsituationofthemarketing

strategyofShijiazhuangLightBurningHealthClub,theauthorfoundandanalyzedthe

mainproblemsinitsmarketingstrategybymeansofquestionnairesandpersonal

interviews,andfinallyoptimizedthemarketingstrategyofShijiazhuangLightBurning

HealthClubbasedonthe7Psmarketingtheory.

KeywordsFitnessclub;Marketingstrategy;fitnessequipment

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河北科技大学硕士学位论文

目录

摘要I

AbstractIII

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第章绪论

1.1论文的研究背景1

1.1.1研究背景1

1.1.2选题意