全文可编辑worldreportmarket-Brand KPIs for neobanking neobrokerage Aspiration in the United States-英文培训课件2025.4.pptVIP
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CONSUMERBRANDBrandKPIsforneobankingneobrokerage:AspirationintheUnitedStatesConsumerInsightsreportNovember2024
DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.2500Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonAspiration’sperformanceintheneobankingneobrokeragemarket.Fieldwork:September2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Sources:StatistaConsumerInsightsGlobal,asofNovember2024
45%ofAspirationusersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??Aspiration’sbrandingresonatesmorewith?AspirationranksoutsidetheTop10inawarenessMillennialswithintheneobankingneobrokeragemarket?Aspirationgenerallyappealstomenmorethanwomen?ThepopularityratingofAspirationis20%?AspirationranksoutsidetheTop10inusage?AmongAspirationenthusiasts,39%fallunderthehigh-incomecategory?Intermsofloyalty,AspirationisoutsidetheTop10intheUnitedStates?Consumerswanttheirneobankingneobrokeragebrandstohavehonesty/trustworthiness,reliability,andauthenticit
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