讲商业道德概论部分什么定义-final revision进行修订.pdfVIP

Lecture1:introductiontobusinessethics

PART1:WHAT(Definitions)CraneMatten(2010)

1）Businessethicsisthestudyofbusinesssituations,activities,anddecisionswhereissuesofright

andwrongareaddressed.”

*OurmodulefocusontheactionsanddecisionsonCompany(CSR)andIndividual

*BEoftendealswiththequestionswheretherearenoclearanswers.Itdealswith‘Greyareas’,value

conflicts.

*TypicalviewoftheBE:izetheprofitsandnotbreakthelaw(notengageinthewrongdoing)

一方面最大化利润，另一方面保证不不犯法。(MorethanDONOHARM)

2）Moralityisconcernedwiththenorms,valuesandbeliefsembeddedinsocialprocesseswhich

definerightandwrongforanindividualoracommunity.”

3）Ethicsisconcernedwiththestudyofmoralityandtheapplicationofreasontoelucidatespecific

rulesandprinciplesthatdeterminerightandwrongforanygivensituation.”

4)Theserulesandprinciplesarecalledethicaltheories.”

PART2:WHY

1)WHYBEimportant

Misconductor“wrongdoing”iscostly:Forcompanies;Forindividuals;Forsocietysuchas

employment,people’shealth;Forthebusinesssectorasawhole:damagedrelationshipwith

stakeholders,lesstrustinbusiness,consumerspendless,governmentstrictregulation,employees

hardtoattractandlesscommitted.

EXAMPLES:

FORCompanies:

-Enronin2001wasbankruptandcollapseduetoaccountingfraudandbribery;

-Nikein1996:ChildlaborLifemagazineshowedphotoofPakistanisewingNike’sfootball,

resultingin48%stockdeclinesin19months,destroying$12.2billioninmarketvalue.

FORIndividuals:

-TianWenhuawassentencedtolifeimprisonmentduetothetaintedmilk.

FORSociety

-En