试论融媒体环境下多模态阅读推广研究.docx

试论融媒体环境下多模态阅读推广研究

摘要：随着互联网技术的飞速发展及融媒体时代的到来，阅读推广活动受到广泛关注与重视，阅读推广方式也更加多元化，传统的阅读推广方式已经无法满足现代人的阅读需求。多模态阅读推广作为一种新型的阅读推广方式，以其多样性和趣味性吸引了大量读者的关注。研究多模态阅读推广在融媒体环境下的应用，有助于摆脱传统阅读方式的禁锢，用身体的自然觉知引领阅读，激发读者的兴趣，提高其阅读积极性，提升阅读推广的效果。高校图书馆作为阅读推广的中坚力量承担着重要职能。该文以多模态阅读推广为视角，分析了高校图书馆多元阅读推广现状，探讨高校图书馆阅读推广工作的创新内容及模式，以期推进高校图书馆阅读推广的持续性、长久性发展。

关键词：融媒体;融媒体环境;多模态;传统阅读;个性化;阅读推广

中图分类号：G258.6?????????文献标识码：A?????????文章编号：2096-4110（2024）05（a）-0046-05

AStudyonthePromotionofMultimodalReadinginanIntegratedMediaEnvironment

ZHANGFengjuan

（NanjingVocationalInstituteofTransportTechnology，NanjingJiangsu，211188，China）

Abstract：WiththerapiddevelopmentofInternettechnologyandthearrivaloftheeraofintegratedmedia，readingpromotionactivitieshavereceivedwidespreadattentionandimportance，andhavebecomemorediversified.Traditionalreadingpromotionmethodscannolongermeetthereadingneedsofmodernpeople.Asanewtypeofreadingpromotion，multimodalreadingpromotionhasattractedalargenumberofreadersattentionduetoitsdiversityandfun.Studyingtheapplicationofmultimodalreadingpromotioninthecontextofintegratedmediacanhelpbreakfreefromtheconstraintsoftraditionalreadingmethods，guidereadingwiththenaturalawarenessofthebody，stimulatereadersinterest，improvetheirreadingenthusiasm，andenhancetheeffectivenessofreadingpromotion.Universitylibraries，asthebackboneofreadingpromotion，playanimportantrole.Fromtheperspectiveofmultimodalreadingpromotion，thispaperanalyzesthecurrentsituationofdiversifiedreadingpromotioninuniversitylibraries，exploresinnovativecontentandmodelsofreadingpromotionworkinuniversitylibraries，andaimstopromotethesustainableandlong-termdevelopmentofreadingpromotioninuniversitylibraries.

Keywords：Convergencemedia;Integratedmediaenvironment;Multimodal;Traditionalreading;Personalization;Readingpromotion

阅读是个体获取信息、提升自我和认识世界的窗口，也是提