企业战略管理_第四章.pptx

企业战略管理_第四章

Chapter4

TheInternalAssessmentStrategicManagement:

ConceptsCases11thEditionFredDavid2

ChapterOutlineTheNatureofanInternalAuditTheResource-BasedView(RBV)/VRIOIntegratingStrategyCulture3

ChapterOutline(cont’d)ManagementMarketingOpportunityAnalysis4

ChapterOutline(cont’d)Finance/AccountingProduction/OperationsResearchDevelopment5

ChapterOutline(cont’d)ManagementInformationSystemsTheValueChianAnalysis(VCA)6

Thebiggestleversyou’vegottochangeacompanyarestrategy,structure,andculture.IfIcouldpicktwo,I’dpickstrategyandculture.–

WayneLeonard,CEO,EntergyInternalAssessment

Weakleadershipcanwreckthesoundeststrategy.–

SunZi7

NatureofanInternalAudit

--Strengths --Weaknesses

FunctionalAreasofBusiness8

Internalstrengths/weaknessesExternalopportunities/threatsClearstatementofmissionNatureofanInternalAuditBasisforObjectivesStrategies9

KeyInternalForcesFunctionalBusinessAreas:VarybyorganizationDivisionshavedifferingstrengthsweaknesses10

KeyInternalForcesDistinctiveCompetencies:Firm’sstrengthsthatcannotbeeasilymatchedorimitatedbycompetitors11

KeyInternalForcesDistinctiveCompetencies:Buildingcompetitiveadvantageinvolvestakingadvantageofdistinctivecompetencies12

KeyInternalForcesDistinctiveCompetencies:Strategiesdesignedtoimproveonafirm’sweaknessesandturntostrengths13

InternalAuditInformationfrom:ManagementMarketingFinance/accountingProduction/operationsResearchDevelopmentManagementinformationSystemsParallelsprocessofexternalaudit14

InternalAuditInvolvementinperforminganinternalstrategic-managementauditprovidesvehicleforunderstandingnatureandeffectofdecisionsinotherfunctionalbusinessareasofthefirm15

InternalAuditCoordinationunderstandingamongmanagersfromallfunctionalareasKeytoOrganizationalSuccess16

InternalAuditNumberandcomplexityincreasesrelativetoorganizationsizeFunctionalRela