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IX、CASEAUTHOR’STEACHINGNOTE–NotAvailable
X、STUDENTSTRATEGICAUDIT
I、CurrentSituation
CurrentPerformance
FoundedbyMartinEberhardandMarcTarpenningin2003,TeslawentpublicinJune2010withIPOat$17ashare,raised$226、1millioninitsfirststockdebut、SinceElonMusktookoverastheCEO,Teslahasbeenoneofthemostinnovativeautomotiveproducersintheworld,earningrecognitionthroughtheGlobalSustainabilityInnovationAwardin2009、TeslapurchasedformerNUMMIfactoryinFremont,California,themostadvancedandcleanestautomotiveproductionplantintheworld、BothDaimlerandToyotahavealsoinvested$50millioneachtoformstrategicalliances、Teslawillprovideelectricvehicle(EV)expertisefortheircardevelopment,whileToyotaandDaimlerwillprovideopportunitiesforTeslatodiversifyitsrevenuestreams,network,andaccesstoextensivesupplychains、ToyotaalsohasformedapartnershipwithPanasonictocollaborateonbatterycelldevelopment、
StrategicPosture
Tesla’scurrentmission,objectives,strategies,andpoliciesarebothclearlystatedandcanbeseenfromitsperformance、
Teslaisintheelectricautomobilebusiness、Itsmissionis“Todevelopalternativeenergyvehiclesforpeoplewholovetodrive、”ItisanappropriatestatementforTeslabecauseitsEVsarestylishandprovidehigh-endperformancefordrivingenthusiasts、
Thecorporate,businessandfunctionalobjectivesareto1)Achievebothgrowthinsalesandprofits,2)Providetechnologicalleadershipinthefieldofelectricvehiclesand3)Fostersustainabilityandsocialresponsibility、Theseobjectivesareconsistentwithitsstrategicpostures、
Thecorporate,businessandfunctionalstrategiesaretopursue1)GrowththroughinnovationandincreasedproductofferingswithdevelopmentandsaleoftheModelSistocreatehigherdemandandrevenue,2)Expansionthroughstrategicalliances,frompartnershipswithToyotaandDaimlertosuppl
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