随身WIFI热点设备营销方案.docxVIP

随身WIFI热点设备营销方案

目录

1.市场分析................................................3

1.1目标市场调查.........................................4

1.2竞争对手分析.........................................5

1.3产品定位与差异化.....................................6

2.产品介绍................................................7

2.1产品功能及特点.......................................8

2.2产品结构及参数.......................................9

2.3产品优势及卖点......................................11

3.定价策略...............................................12

3.1定价目标策略选择.................................13

3.2价格区间分析........................................14

3.3价格调整机制与促销策略..............................15

4.营销渠道...............................................16

4.1线上渠道............................................18

4.1.1电商平台推广....................................19

4.1.2社交媒体营销....................................20

4.1.3网站APP运营.................................21

4.1.4有哪些信誉好的足球投注网站引擎优化....................................23

4.1.5合作平台推广....................................24

4.2线下渠道............................................26

4.2.1物业合作伙伴....................................27

4.2.2传统零售渠道合作................................28

4.2.3线下活动推广....................................29

5.销售策略...............................................29

5.1推广方案设计........................................31

5.2销售流程优化........................................32

5.3客户关系管理........................................33

5.4售后服务体系........................................34

6.推广活动...............................................36

6.1预热活动............................................37

6.2开售活动............................................38

6.3促銷活動............................................39

6.4用户体验活动........................................41

6.5社交媒體互动活动....................................42

7.风险评估...............................................43

7.1市场风险.......................................