文旅景区主题旅游小镇城市飞行营地总体规划主题体验区概念设计规划案【旅游】【文旅】【城市设计】.pptx

品牌飞行营地总体规划及主题体验区概念设计HAITANGWANAIRWORLDMASTERPLANNINGCONCEPTUALDESIGNOFEXPERIENCEZONE

1前期背景BACKGROUND2项目定位PROJECTORIENTATION3规划设计PLANNINGANDDESIGN4产品策划PRODUCTPLANNING

01前期背景BACKGROUND政策背景基周企地边业区环优位境势

政策背景POLICYBACKGROUND三亚战略-以更精彩的“旅游+”产业，面向世界SANYASTRATEGY:FACINGTHEWORLDWITHMOREWONDERFULTOURISM+INDUSTRY《三亚市“十三五”规划纲要》提出“创新“旅游+X”模式，提升优化旅游产业链，拓展国内外高端旅游市场，不断优化旅游发展环境，把三亚打造成为全景化、全覆盖、全时空、全民参与的全域旅游“景区”，建设国际一流热带旅游精品城市”。THE13THFIVEYEARPLANOFSANYACITYPUTSFORWARDINNOVATINGTHETOURISM+XMODE,PROMOTINGANDOPTIMIZINGTHETOURISMINDUSTRYCHAIN,EXPANDINGTHEDOMESTICANDFOREIGNHIGH-ENDTOURISMMARKET,ANDCONSTANTLYOPTIMIZINGTHETOURISMDEVELOPMENTENVIRONMENT,SOASTOBUILDSANYAINTOAPANORAMIC,FULLCOVERAGE,FULLSPACE-TIME,ANDALLPEOPLESPARTICIPATIONINTHEWHOLETOURISMSCENICSPOT,ANDBUILDANINTERNATIONALFIRST-CLASSTROPICALTOURISMBOUTIQUECITY.?创新“旅游+”模式，旅游与服务业、会展、婚庆、旅游、大健康等产业融合?INNOVATETHETOURISMPLUSMODE,ANDINTEGRATETOURISMWITHSERVICEINDUSTRY,EXHIBITION,WEDDING,TOURISM,HEALTHANDOTHERINDUSTRIES?以大旅游为主导的产业结构调整进行时?THEADJUSTMENTOFINDUSTRIALSTRUCTURELEDBYBIGTOURISM文化产业CULTUREINDUSTRY体育产业SPORTSINDUSTRY大旅游GRANDTOURISM支柱产业PILLARINDUSTRY婚庆产业WEDDINGINDUSTRY……传统旅游模式发生转变TRADITIONALTOURISMMODECHANGE支撑产业SUPPORTINGINDUSTRY医疗健康HEALTHCARE会展服务ExhibitionService高端商贸HIGHENDBUSINESS现代农业MODERNAGRICULTURE

区位背景BASELOCATION基地区位-地处海南省三亚市东北部海滨的品牌SANYASTRATEGY:FACINGTHEWORLDWITHMOREWONDERFULTOURISM+INDUSTRY品牌与亚龙湾、大东海湾、三亚湾、崖州湾并列三亚五大名湾。品牌风光旖旎，沉寂异常。与亚龙湾、大东海相比远离城市喧嚣。HAITANGBAY,ALONGWITHYALONGBAY,DADONGBAY,SANYABAYANDYAZHOUBAY,ISONEOFTHEFIVEFAMOUSBAYSINSANYA.HAITANGBAYISBEAUTIFULANDQUIET.COMPAREDWITHYALONGBAYANDDADONGHAIBAY,ITISFARAWAYFROMURBANNOISE.海南岛城市主要功能ISLANDTRANSPORTATION品牌城市网络PUBLICNETWORK基地SITE海口Haikou文昌Wenchang澹州Danzhou琼海Qionghai琼中Qiongzhong东方Dongfang蜈支洲岛WuzhouIsland五指山市Wuzhishan万宁WANNING陵水Lingshui基地SITE三亚Sanya

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