高中英语牛津译林版高一模块4Unit1Advertisingreading：advertisements课件.pptVIP

Homework: Write a composition about the positive effects and negative effects of ads. * * 当今广告无处不在，人们对此褒贬不一。请你用英语简单描述下表中的两种观点，并谈谈你自己的看法。可适当增加细节，使行文连贯。 赞成者 反对者 1.及时了解新产品； 2.选择商品的范围更广； 3.公益广告让大众意识到 社会问题 1.被虚假广告欺骗； 2.增加商品的成本； 3.对青少年不利； 参考词汇: 虚假的:false 增加:add to 成本:cost * 2 Sample : Nowadays, more and more advertisements appear in newspapers, the Internet as well as magazines. People have different opinions on advertisements. Some people think advertisements can keep them informed of new goods in time. They can have a wide choice of goods because of advertisements. Moreover, PSAs make the public aware of some social problems, such as education, the environment. * 2 However, other people hold the opposite opinion. They feel advertisements add to the cost of products and they often fall for false advertisements on which they waste much money. What’s worse, advertisements make teenagers want things that are bad for them. So they think advertisements should be limited. In my opinion, whether you like it or not, advertisements have become part of our life. What we can do is be smart about them and not be a slave to them. * 2 Careful-reading 1. What is the difference between commercial advertisements and PSAs? A commercial advertisement is one which someone has paid for to advertise a product or service, while PSAs are often run for free, and are meant to educate people about health, safety, or any other problem that affects public welfare. Para.2 * * 2. Why must we be aware of the skilful methods used in ads? Because even if an ad does not lie, it does not mean it is altogether innocent. Careful-reading Para.3 * * 3. When did China begin a nationwide public service advertising campaign? 4. Why should we follow the advice in PSAs? In 1996. Because PSAs are meant to benefit the public, and we can often learn a lot by following the advice in PSAs. Careful-reading Para.4 * * Commercial advert