A Study of Communication Effectiveness for Englishspeaking Tour Guides in Yunnan分析和总结分析和总结.docxVIP

A Study of Communication Effectiveness for English-speaking Tour Guides in Yunnan Abstract：The significant roles of English-speaking tour guides have long been recognized in the development of travel industry. For the international tourists，effective communication between English-speaking tour guides and international tourists becomes more important in that tourism is not only an economic issue，but also a cultural and political issue. This paper explores English-speaking tour guides required communication competence in effective intercultural communication.??Keywords：English-speaking tour guides； international tourists；effective communication；intercultural communication?オ? 1、Introduction?? Since China carried out the reform and opening up policy in 1978，its tourism has witnessed a robust development. More and more international tourists come to China for sightseeing， and their purposes are various，ranging from political visit， economic survey to cultural exchanges. In the late 1970s，the international tourists came to China to see what was happening ； however，some tourists now come to China in the hope of seeking business opportunities or learning Chinese culture. In response to the call of times，English-speaking tour guides are expected not only to introduce the knowledge that international tourists are interested in，but also to communicate effectively with them so as to enhance their good understanding of China. Consequently，the significant roles of English-speaking tour guides have long been recognized in the development of tourism. For the international tourists，the English-speaking tour guides in China function as a “window” of a region and our country，and their effective communication with English-speaking tour guides will foster their confidence in investing in China and enhance their understanding of Chinese culture. How effectively tour guides communicate with the international tourists will have some bearing on the development of tourism in China as well as