中秋节国潮主题奇妙游园会主题活动策划方案.pptxVIP

MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/月夜观潮奇妙秋节国潮主题活动 MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL满中秋星辉洒落寄相思，亘古不变是那一轮中秋明月下的温暖与希冀。中秋的那一轮明月中总是藏着独属于中国人的浪漫，在这样一个有着深厚文化底蕴又自带浪漫色彩的节日，怎样过才不辜负这样的月光？MID-AUTUMN FESTIVAL月夜观潮 MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL国潮】是一种时尚符号××项目以年轻化的视角融入传统文化内涵，定制了一场关于中秋的奇妙之旅，当传统节日遇上新鲜潮流元素，一场更年轻化、符合客群“胃口”的国潮风格活动必将成为中秋活动的【顶流】。MID-AUTUMN FESTIVAL月夜观潮2023.09.29 MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/2023一场融合好玩、好看、好吃的中秋奇妙游，有趣有料FUN肆玩。在月光下观月夜游，打卡中秋小游戏，玩月集章。体验古韵的手作雅艺，在各色市集中流连忘返，在一场探月盛典中用乐章感受古人的风雅潮流。月夜观潮奇妙游MID-AUTUMN FESTIVAL 2023 MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/2023壹活动概述贰宣传策略叁活动主体肆执行细则月夜观潮奇妙游MID-AUTUMN FESTIVAL 2023 MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL华闹市·华灯初上活动概述01 MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL动概述活动概述活动概述月夜观潮奇妙游MID-AUTUMN FESTIVAL 活动时间：09.23-09.30活动地点：地产项目营销中心/商业中心01.观月夜游 02.玩月计划03.望月市集 04.揽月盛典 MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL升项目知名度结合中秋营销节点定制爆款活动，制造大量热点话题，提升项目热度，从而提升项目知名度。活动目标Mid-Autumn Festival融合年轻化客群偏爱的活动元素，用形式丰富玩法多样的活动“拿捏”年轻人的喜好，增强目标客群粘性。促进项目销售增强客群粘性借势活动热度，为营销中心聚集人气，进行销售转化。 MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/2023202301·观月夜游玉兔观月、嫦娥赴月主题点、月下解谜、思念邮局、潮兔送福等打卡点的设置。传统文化与现代色彩的碰撞，更符合年轻化审美的国潮场景。提灯揽月，与你月下相逢，所念皆如所愿。 MID-AUTUMN FESTIVAL/MID-AUTUMN FES