市场营销的概念模型战略培训(STMCM)：一个概念框【外文翻译】架.pdfVIP

原文： The strategic training of marketing concept model(STMCM):A conceptual framework Chin-Nung Liao 2. Literature review 2.1. Employ s training level analysis Wentland [19] described two training levels analysis:th macro-organizational (e.g., business) training level and the micro-organizational (e.g., department) training level analysis. In macro-organizational training level, the focus is on identifying th strategic objective of the organization or business unit as well as task analysis. At th micro-organizational training level, specific training content is developed to support the outcome of the macro-organizational training level analysis. 2.1.1. Business training level Th business (macro-organization) training level begins by incorporating th business strategy formulated by senior or top management.For business development,usually themarketing strategic managers emphasize one of five generic competitive advantages (CA) such as cost leadership, differentiation, cost leadership and differentiation, focus differentiation and focus cost leadership marketing strategic.Thes types ar called generic strategies becaus all companies or organizations can pursue them regardless of whether they are manufacturing, services, or nonprofit enterprise[12]. In addition, Porter [16] has argued that an organizational strength ultimately falls into on of two advantages: cost and differentiation. By applying thes strengths in either broad or narrow scope,thr generic marketing strategies such as (1) costleadership,(2) differentiation, (3) focus (focus cost leadership or focus differentiation). As a cost-leadership organization that it serves a broad industry segment and its strategy is to b th lowest cost producer. Low-cost producers frequently sell a standard produ