中国媒体环境调查.pptVIP

Business Media Caijing (财经) est. 1998, circ. 225,000 As a bi-weekly glossy magazine focusing on the country’s economics and politics, Caijing is one of the leading business magazines and is widely quoted by international media such as The Wall Street Journal, Reuters, and the Financial Times. Its chief editor Hu Shuli and the majority of its staff journalists left the magazine in 2009 due to a dispute over editorial rights. Caijing was once considered to be one of the most aggressive and insightful publications in China but subsequently seems to have lost some of its luster. 第三十页，共五十一页。 Business Media CBN Weekly (第一财经周刊) est. 2008, circ. 200,000 CBN Weekly is published by SMG and CBN associated. It’s the No. 1 weekly business news magazine in China. CBN Weekly focus on Chinese market situation after the economic restructuring and desires to be the promoter of business market logic and thinking. It has being the most popular business weekly media among China and been regarded as business text book to young people. CBN, belongs to SMG which is the 2nd largest media group in China. 第三十一页，共五十一页。 Lifestyle Media Modern Weekly (周末画报) est. 1980, circ. 497,500 A glossy tabloid published in Guangzhou with a focus on fashion and culture, Modern Weekly is China’s leading paper with weekly distribution. It is well known for its personal interviews and business section. Targeting upper income Chinese and those that inspire to be, it is a favorite advertising platform for luxury, fashion, and other high-end consumer brands. 第三十二页，共五十一页。 Lifestyle Media The Bund(外滩画报） est. in 2002, circ. 150,000 Named after Shanghai’s famous riverfront, this weekly has a cosmopolitan slant and mainly focuses on the Shanghai culture scene. It is popular for its interviews, as well as its fashion and entertainment content. Because of its focus on Shanghai, the magazine is comparable in nature to The New York Times Magazine. 第三十三页，共五十一页。 Lifestyle Media Sanlian Life Weekly (三联生活周刊) est. 199