企业管理研究方法（英文版·第11版）唐纳德·库珀-Chap021.pptVIP

Use this slide to discuss Exhibit 21-6 Constructing a Story. * Eighty percent of the information humans receive comes through their eyes. For technical information, like research presentations, this number is probably higher. Visuals are fundamental to business presentations There are three parts of a presentation: slides, notes, and handouts. Presentations constructed solely as PowerPoint slides result in the presenter supplying the verbal content of a document ineffectually because the audience reads faster than he or she can speak. * Some psychological principles that influence visualization include: Principle of relevance only information critical to understanding should be presented. Avoid clutter. Principle of appropriate knowledge any limitations in your audience’s knowledge level should influence your support. Use known visualization techniques Principle of capacity limitations audience inability to process large amounts of information at one time should reduce the complexity of your support. Simplify your visuals. Principle of informative changes your audience will expect anything you speak about or show in your presentation to convey important information; It is critical for your presentation to convey what is new or a change with a separate slide or handout, a new property presented on a slide or handout (e.g., flow aid change), or a new design format. Principle of salience our audience’s attention is drawn to large perceptible differences Choose charting and graphing techniques that naturally showcase such differences(e.g., exploding pie or a bar chart) Principle of discriminability two properties must differ by a large amount to be discerned If an important difference exists in your data but the difference is not large enough to be visually discernable, you must use techniques—a single highlight color, a supersized component, or breakouts—for the item that is important. You should note whether the difference presented is statistically significa