企业管理研究方法（英文版·第11版）唐纳德·库珀-Chap005.pptVIP

* Exhibit 5b-2 The basis of searching is understanding how electronic databases are constructed for search. This exhibit is designed to provide the student with a 2-step process for writing advanced query statements using Boolean language. Each database has its own structure so students should always read the material provided by the particular provider about connectors, limiters, truncation symbols, etc. Students should also be encourage to search more than one database using the same search query. * Exhibit 5b-1: If you do a day in the library or the computer lab, using this exhibit and the one on the previous slide is a good way to teach the development of query or search statement. Searching Databases vs. the Web Advanced Searching Process Review of Advanced Search Options * This chapter explains the use of secondary data sources to develop and formulate research questions. * * * See the text Instructors Manual (downloadable from the text website) for ideas for using this research-generated statistic. * Exploration is particularly useful when researchers lack a clear idea of the problems they will meet during the study. Through exploration researchers develop concepts more clearly, establish priorities, develop operational definitions, and improve the final research design. The exploratory phase usually consists of one or more of the search strategies detailed in the slide. Discovery and analysis of secondary data sources include published studies, document analysis, and retrieval of information from organization’s databases. Expert interviews are interviews with those who knowledgeable about the problem or its possible solutions. IDIs are interviews with individuals involved with the problem. Formal or informal group discussions may also be held. Most researchers find a review of secondary sources critical to moving from the management question to the research question. * Exhibit 5-1 suggests that exploration of secondary sources can be useful at any stage