HND客户服务与文化构建outcome2答案范文.docx

An Investigative Report Analysis on theCustomer Care Strategy in Disney Table of Contents TOC \o 1-5 \h \z Introduction 3 Sectionl 3 Section2 6 Section3 8 Section4 9 Conclusion 10 References 11 12Appendix 12 Introduction Walt Disney Parks and Resorts run the world wide Disney Theme Park and Resort,design and construct the Disney resort project. It belongs to The Walt DisneyCompany. Walt Disney Parks and Resort attracts millions of people around the world.It includes Disneyland Resort in California, Walt Disney World Resort, Tokyo DisneyResort, Disneyland Pair Resort, Hong Kong Disneyland Resort and Disney CruiseLine. Disney creates special memories and amazing attractions at the Parks for peopleall over the world. Sectionl The customer care strategy ofDisney is provide the best entertainment and happinessfor air. Because of the Disney9s core value is createjoy. It showed its mission clearly.It is provide happiness for different ages and different geographic location throughbest entertainment. From their promise, the customers, various needs and expectancycan be meeting and exceeding. In 1955，Disney put forward its 6we are providing happiness9 strategy from thebeginning ofDisney Theme Park founded. Happiness5 is a humanistic slogan whichwas thecustomers’ need. The strategy was proved successfully and made aninnovation in 1971. It is drew bestentertainment9 into the old strategy. Theintroduction of thebesf is recognized in the turbulent times there is also a marketcompetitive. In 1990s, Disney has recognized that below the world market, thevarianceneeds of potential are more and more important. So they improve the strategyand provide their customer service for different ages and geographic locations. After2001, Disney observed the customers, various need and changes their service theme.At last, they proposed provide the best entertainment and happiness for all9 strategy. The main competitors ofDisney in China are Happy Valley9 and Merry Land9. T