第4讲移动ui设计-第四.pptx

UI设计Mobile User Interface Design（主讲：袁旭） 【专题2】移动UI设计之用户研究篇 本讲内容摘要 岭南师范学院 2 岭南师范学院 ①产品设计研究阶段的主要工作 以目标为导向的产品设计与开发 以目标为导向的产品设计与开发 岭南师范学院 4 在软件设计与开发流程中有目标导向的设计与开发 在目标导向的设计与开发中有目标导向的设计 在目标导向的设计中有目标导向的设计的研究 目标导向设计中的Research 岭南师范学院 5 目标导向设计中的Research 岭南师范学院 6 目标导向设计中的Research 岭南师范学院 7 项目启动会 文献阅读 产品或原型分析与竞品分析 投资人座谈 用户访谈与用户观察 目标导向设计中的Research 岭南师范学院 8 项目启动会 (已完成) 文献阅读 产品或原型分析与竞品分析 投资人座谈 用户访谈与用户观察 目标导向设计中的Research 岭南师范学院 9 项目启动会 (已完成) 文献阅读 产品或原型分析与竞品分析 投资人座谈 （自费项目） 用户访谈与用户观察 目标导向设计中的Research 岭南师范学院 10 项目启动会 (已完成) 文献阅读 产品或原型分析与竞品分析 下一个阶段 用户访谈与用户观察 岭南师范学院 ②用户研究的全新高度——眼动追踪技术 眼动追踪的基本原理 眼动行为的类型 Vision is the most developed and the most important of our senses and much of our knowledge of the external world is gathered by using our eyes. Where you place your gaze and how you move your gaze is associated with what you pay attention to and can reveal how you behave, even what you think. 眼动追踪的基本原理 岭南师范学院 12 We make sense of the world through vision. Eye tracking is a technique that tells you where, how and when people look. This reveals meaningful insights about behavior and performance that are important to you. An eye tracker is a sophisticated device attached to a screen or integrated into a pair of glasses that tracks and records where people look and how they move their gaze. With software you can analyze, visualize and interpret this information in multiple ways. 眼动追踪的基本原理 岭南师范学院 13 We make sense of the world through vision. Eye tracking is a technique that tells you where, how and when people look. This reveals meaningful insights about behavior and performance that are important to you. Vision is the most developed and the most important of our senses and much of our knowledge of the external world is gathered by using our eyes. Where you place your gaze and how you move your gaze is associated with what you pay attention to and can reveal how you behave, even what you think. 眼动追踪的基本原理 岭南师范学院 14 We make sense of the world through vision. Eye tracking is a technique that t