Lancome-社会化媒体营销方案PPT课件.ppt

L^ 2012 IWOM Proposal Jan. 19th. 2012;Brief recap Analysis of RB and L^ IWOM Potential in 2012 based on your analysis Our objectives and strategy based on realizing the potential Rough action plan KPI methodology, and specific KPI Cost ;Background;Brief recap;Brief recap Analysis of L^ IWOM Potential in 2012 based on your analysis Our objectives and strategy based on realizing the potential Rough action plan KPI methodology, and specific KPI Cost ;Analysis of IWOM;Analysis of IWOM;Analysis of IWOM;Brief recap Analysis of RB and L^ IWOM Potential in 2012 based on our analysis Our objectives and strategy based on realizing the potential Rough action plan KPI methodology, and specific KPI Cost ;Potential in 2012;Brief recap Analysis of RB and L^ IWOM Potential in 2012 based on your analysis Our objectives and strategy based on realizing the potential Rough action plan KPI methodology, and specific KPI Cost ;口碑持续稳定增长 非活动期间口碑稳定增长 明星产品稳定口碑效应，新品口碑营造，无广告产品口碑露出 产品和品牌口碑双管齐下，提炼品牌价值 引导网友主动“晒”体验，营造口碑氛围 ;Consumer insight;Strategy;沟通策略;E-Influencer;内容策略;Brief recap Analysis of RB and L^ IWOM Potential in 2012 based on your analysis Our objectives and strategy based on realizing the potential Rough action plan KPI methodology, and specific KPI Cost ;Action Plan;品牌论坛活动;媒体论坛活动;Month;Month;Month;Brief recap Analysis of RB and L^ IWOM Potential in 2012 based on your analysis Our objectives and strategy based on realizing the potential Rough action plan KPI methodology, and specific KPI Cost ;KPI;Brief recap Analysis of RB and L^ IWOM Potential in 2012 based on your analysis Our objectives and strategy based on realizing the potential Rough action plan KPI methodology, and specific KPI Cost ;月费;附：APP;Thank you