国际营销练习.docxVIP

国际营销练习 Chapter 01 - The Scope and Challenge of International Marketing True / False Questions 1. International marketing is the performance of business activities designed to plan, price, promote, and 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. direct the flow of a companys goods and services to consumers or users in more than one nation for a profit. A good illustration of an uncontrollable variable that might impact international business is a marketing decision with respect to research. The foreign uncontrollable environment is the same as the domestic uncontrollable environment. The level of technology is an uncontrollable element for international marketers. The political and legal environment is a controllable element for international marketers because of the ability to lobby and influence legislation. In a broad sense, the uncontrollable elements of the foreign business environment constitute the culture. John refuses to buy Japanese products because he sees them as a way of selling out to nation known for its aggressive behavior. John is using a self-reference criterion to make his decision. A self-reference criterion is closely related to ethnocentrism. Sam Watkins just recently ate and, therefore, feels justified in refusing food from his Middle Eastern host. In this instance, Sams self-reference criterion has just saved him from making a cultural blunder. To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that emphasizes the need for ethnocentrism. To be globally aware, you should be tolerant of cultural differences. To be globally aware, you should require that all of your international customers know about your cultural rules and adhere strictly to each one. If a company is in a stage designated as being one with \not actively cultivate customers outside national boundaries. Of all the stages in international business, a stage c