北大光华组织与管理Week6动机与激励 .pptx

Chapter 16;Learning Objectives;Learning Objectives (cont.);Values;Types of Values –- Rokeach Value Survey;Values in the Rokeach Survey;Values in the Rokeach Survey(cont’d);9、我们的市场行为主要的导向因素，第一个是市场需求的导向，第二个是技术进步的导向，第三大导向是竞争对手的行为导向。七月-21七月-21Wednesday, July 14, 2021 10、市场销售中最重要的字就是“问”。17:16:2417:16:2417:167/14/2021 5:16:24 PM 11、现今，每个人都在谈论着创意，坦白讲，我害怕我们会假创意之名犯下一切过失。七月-2117:16:2417:16Jul-2114-Jul-21 12、在购买时，你可以用任何语言；但在销售时，你必须使用购买者的语言。17:16:2417:16:2417:16Wednesday, July 14, 2021 13、He who seize the right moment, is the right man.谁把握机遇，谁就心想事成。七月-21七月-2117:16:2417:16:24July 14, 2021 14、市场营销观念：目标市场，顾客需求，协调市场营销，通过满足消费者需求来创造利润。14 七月 20215:16:24 下午17:16:24七月-21 15、我就像一个厨师，喜欢品尝食物。如果不好吃，我就不要它。七月 215:16 下午七月-2117:16July 14, 2021 16、我总是站在顾客的角度看待即将推出的产品或服务，因为我就是顾客。2021/7/14 17:16:2417:16:2414 July 2021 17、利人为利已的根基，市场营销上老是为自己着想，而不顾及到他人，他人也不会顾及你。5:16:24 下午5:16 下午17:16:24七月-21 ;Mean Value Rankings of Executives, Union Members, and Activists;What Is Motivation?;The Motivation Process;Maslow’s Hierarchy of Needs Theory;Maslow’s Hierarchy of Needs Theory (cont.) each level in hierarchy must be satisfied before the next is activated once a need is substantially satisfied it no longer motivates behavior theory received wide recognition little research support for the validity of the theory;Maslow’s Hierarchy Of Needs;恩之种种;恩之种种;威之种种;Kurvers中国区总裁David办公桌前的提示语;McGregor: Theory X and Y (cont.);2021/7/14;Motivation-Hygiene Theory (cont.);Herzberg’s Motivation-Hygiene Theory;Contrasting Views Of Satisfaction-Dissatisfaction;McClelland’s Three Needs Theory;McClelland’s Three Needs Theory (cont.);16-26;16-27;16-28;16-29;16-30;16-31;16-32;Goal-setting Theory;Goal-setting Theory (cont.);Goal-setting Theory (cont.);目标管理与自我激励;目标管理与员工积极性;Guidelines for Job Redesign;Designing Motivating Jobs Job Design - the way tasks are combined to form complete jobs historically, concentrated on making jobs more specialized Job Enlargement - horizontal expansion of job job scope - the number of different tasks requ