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Bansal H S, Taylor S F. Cosmetics marketing model research [J] Proceedings of the  文献出处：Bansal H S, Taylor S F. Cosmetics marketing model research [J] Proceedings of the  文献出处： Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing,  Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing,  2013: 75-82.  2013: 75-82.  原文 原文 Cosmetics marketing model research Cosmetics marketing model research Kumar. Prakash  Kumar. Prakash  Understanding behavior of consumers is a key to the success of  Understanding behavior of consumers is a key to the success of  business organizations. Marketing personnel are constantly analyzing the  business organizations. Marketing personnel are constantly analyzing the  patterns of buying behavior and purchase decisions to predict the future  patterns of buying behavior and purchase decisions to predict the future  trends. Consumer behavior can be explained as the analysis of how, when,  trends. Consumer behavior can be explained as the analysis of how, when,  what and why people buy. Consumer behavior can be understood as: The  what and why people buy. Consumer behavior can be understood as: The  decision process and physical activity individuals engage in when  decision process and physical activity individuals engage in when  evaluating, acquiring, using, or disposing of goods and services. (Loudon  evaluating, acquiring, using, or disposing of goods and services. (Loudon  and Della Bitta, 1980). Nowadays, this phenomenon, can also be illustrated  and Della Bitta, 1980). Nowadays, this phenomenon, can also be illustrated  in the following way: activities people undertake when obtaining, in the following way: activities people undertake when obtaining, consuming, and disposing of products and services (Blakwel