0411瑞幸丑闻：“掀开杯盖”后,只剩一勺泡沫.pdfVIP

Apr.11·2020 LuckinCoffeescandal dealsnew blowtocorporateChina Thefallout from Luckin CoffeeInc.saccounting scandalisspreading far beyondthehigh-flying Starbuckschallenger,withrenewed concernsabout Chinese corporategovernancedraggingdown stocksacrossindustriesandthreateningto bringahalttothecountrysoverseasinitialpublicofferings. TheXiamen-based coffeechain saidon Thursdaythat itschiefoperating officer and someunderlingsmayhavefabricatedbillionsofyuan in sales,upending whatwas supposedtobeoneofChinasbest growth stories. Thecoffeechain,foundedin 2017,operatedabout4,500 storesbytheendof 2019in China.Chairman Lu ZhengyaoandChiefExecutiveOfficer Qian Zhiya employeda strategy:burningmoney from investorstoquickly grab market share fromrivals.That strategyhasbeen successfulinwinningover investors. Coffeeconsumption isonly in itsinitial stagesin China,andLuckin Coffee wastryingtoovertake Starbucksby openingmore storesintwoyearsthanthe industry gianthasintwodecades.Luckinpulledin Chineseconsumersby offering generousdiscounts. Troubleemergedearlier thisyear,however.The stockplungedafter Muddy WatersCapitaltweetedJan.31that ithadashortposition afterreceivingwhat it called a credible,unattributed 89reportthat allegedaccountingissueswith thechain andabrokenbusinessmodel.Luckin Coffeedeniedtheallegations. Luckin denied short sellersreportsearlier,andthen it admittedwrongdoing, saidKenny Wen,aHongKong-basedwealthmanagement strategist at Everbright SunHungKaiCo.Lotsoflawsuitswillemerge. 2020 4 11 年 月 日 瑞幸丑闻：“掀开杯盖”后，只剩一勺泡沫 今日导读 4 月 2 日，瑞幸咖啡用 “自爆”的方式引发了一场危机——它向美国证券交易委员会 提交文件，称公司存在 22 亿元的财务造假行为。这个叫嚣着要超越星巴克，并通过疯 狂扩张的方式来让大家“眼熟”的咖啡品牌，最终还是迎来了“人设崩塌”的一天。目 前，涉事高管及员工已被停职调查；4 月 7 日，美股周二盘前，瑞幸咖啡也宣布停牌。 此次事件的来龙去脉如何？瑞幸的不良操作，会对中国企业产生什么样的影响？一起跟 着 Lala 老师来盘一盘吧。 带着问题听讲解 ·如何理解 fabricate 这个词？ 做空者 用英文如何表达？ ·“ ” ·瑞幸咖啡的商业策略是什么样的？ 正文 LuckinCoffeescandal d