商务英语函电信函写作格式与结构精选.pptVIP

chapterl Business English Letters Writing 商务英语信函的写作  Preface 1. Definition IQ: What does EBC refer to? English business correspondence refers to the letters. cables. telexes. faxes and e-mails dealing in international business, as well as in domestic trade. of course 口2.Aim The purpose of this course is to help you t learn how to write good business letters by using up-to-date expressions in the simplest possible I e language.  Q)3.Features Q: What are the differences between EBC and other English coures? 1. It has its unique language style and 4 Jargons(行话) 2. It is full of business terminations(术语) and abbreviations 3. There is a close relation between ebc and international trade  Examples: Try to explain the following underlined expressions We are in the market for silk blouses and should be pleased if you could kindly guote us your keenest prices for the goods below Offer quotation order counteroffer letter of credit CIF FOB YLIl/IRVD  4. Writing Principles 1. Business letter-writing is an essential part of business 2. The letter is often an evidence of an arrangement or a contract, and must therefore be written with care 3. The aim of letter is to secure the interest of the reader and his cooperation  Writing Principles of business Letters 7Cs ) Courtesy礼貌 语言要有礼且谦虚,及时地回信也是礼貌的表现 12) Clarity清楚 意思表达明确,要注意: (一)避免用词错误: (二)注意词语所放的位置: (三)注意句子的结构:  u3) Conciseness 1简洁 (-)避免废话连篇 (二)避免不必要的重复 (三)短句、单词的运用 4 Consideration体谅 写信时要处处从对方的角度去考虑有什么 需求,而不是从自身出发,语气上更尊 重对方。  ) Completeness完整 商务函电应完整表达所要表达内容和意思,何人、何时 何地、何事、何种原因、何种方式等。 )Concreteness吴体 内容当然要具体而且明确,尤其是要求对方答复或者对之 后的交往产生影响的函电。 ↓ Correctness确 表达的用词用语及标点符号应正确无误,因为商务函电的内 容大多涉及商业交往中双方的权利、义务以及利害关系, 如果出错势必会造成不必要的麻烦  Forms of Business letters 商业信函的格式 Four major forms 1. Full block form齐头式 2. Semi-blocked form混合式半齐头式 3. Indented Form缩行式9 ∴. Simplified form简化式  E-mail: ca Date: 22nd July, 20-- Q: What are the features of block style? 全部左对齐 Attention: