外贸函电的七个写作原则.pdfVIP

外贸函电的七个写作原则 如何写外贸函电?写外贸函电需要注意哪些方面?这一些列的问题都是需要外贸人员需要 思考的问题，为了有助于大家写好外贸函电，本文介绍了外贸函电的七个写作原则。 在写外贸函电时，可参考以下七个原则。 一、Courtesy礼貌 语言要有礼且谦虚，及时地回信也是礼貌的表现。 例如： We have received with many thanks your letter of 20May，and we take the pleasure of sending you ourtalog.We wish to draw you rattention to aspecial offer which we have madeinit. You will be particularly interestedina special offer onpage5of thetalogenclosed,which you requestedin your letter of20 May. 二、Consideration体谅写信时要处处从对方的角度去考虑有什么需求，而不是从自身出 发，语气上更尊重对方。 例如： You earn2 percent discount when yoush.We will send you the brochure next month. 就比We allow percent iscount or ashpayment. e ont eable o end ou hepleteness完整 一封商业信函应概况了各项必需的事项，如邀请信应说明时间、地点等，确忌寄出含糊 不清的信件。 四、Clarity清楚 意思表达明确，要注意： (一)避免用词错误： 例如：As to the steam erssailing from HongKong to SanFrancisco, we have bimonthly direct services. 此处bimonthly有歧义：可以是twiceamonth或者oncetwomonth.故读信者就迷惑了，可以 改写为： 1.We have two directsailing every month from HongKong to SanFrancisco. 2.We have semimonthly irect sailing from HongKong to SanFrancisco. 3.We have adirect sailing from HongKong to SanFrancisco. (二)注意词语所放的位置： 例如： 1.We shall be able to supplyses of the itemonly. 2.We shall be able to supplyses only of the item.前者则有两种商品以上的含义。 (三)注意句子的结构： 例如： 1.We sent you 5sample syester day of the goods which you requestedin your letter ofMay20 byair. 2.We sent you, byair, 5samples of the goods which you requestedin your letterofMay20. 五、Conciseness简洁 (一)避免废话连篇： 例如： 1.We wish to ack nowledge receipt of your letter...可改为：We appreciate your letter... 2.Enclosed here with please find two copies of...可改为:We enclose two copies of... (二)避免不必要的重复： (三)短句、 单词useadraftintheamountof$1000adraftfor$1000 六、Concreteness具体 七、Correctness正确