跨文化交际案例--集体主义文化和个人主义文化90026.pptVIP

Wang: Not so beautiful. It costs only 100 Yuan. (In fact, it was worth 250 Yuan) Lindon: Oh, really. Where did you get it. I want to buy one for my wife. Wang: uh. What led Wang Lin into such a dilemma? Case 3 Case Analysis(案例分析) Case Analysis This is a typical cross-cultural case based on verbal communication. Wang Lin comes from a collectivistic culture which stresses self-denigration（诋毁）. Lindon Jackson comes from an individualistic culture which features assertiveness. Wang Lin, who wore a newly bought coat, met Lindon Jackson on her way to work. When Lindon Jackson complimented Wang Lin on her coat, Wang Lin reacted by saying Case Analysis that her coat was not so beautiful since she, as a collectivist, is accustomed to belittle（轻视） everything related to her. Her responses towards compliments are unquestionably appropriated between collectivists. Unlike Wang Lin, Lindon Jackson places great value Case Analysis on assertiveness and is encouraged to express personal thoughts and feelings freely. He, therefore, would inquiry about where to buy the coat and finally led Wang Lin into the dilemma. Cross-cultural Communication 主讲：Dani Case (案例)1 Ma Dan (马丹) and Michael are classmates in the States. It is only one week before the submission date for a term paper for their class. Unfortunately, Ma’s computer broke down at this critical time. In order to hand in the paper on time, Ma Dan decided to borrow Michael’s computer for only one day to finish her typing. In Case 1 order to get an easy “yes” from him, Ma Dan treated Michael to a pizza lunch at Pizza Hut, an expensive eating-place for students like them. At the end of the lunch, Ma Dan asked Michael for a favor: “Michael, my computer broke down recently. Case 1 But you know we have to hand in our term paper on time. I wonder if I could borrow your computer this weekend. We are friends, aren’t we?” To her astonishment, Michael replied, “Yes, we are friends, Dan. But I’m afraid I’ve