《HND商务文化策略答案》.docVIP

Introduction The Company was founded in 1979 by Tim Martin who opened his first J D Wetherspoons pub and become well-known organization in UK which offers cheap beer, good conversation and solid architecture., Marlers Bar, at Colney Hatch Lane in London. Many of the other early J D Wetherspoons pubs were also in the same part of Haringey. Martin took the name of the chain J D Wetherspoons from an old schoolteacher. And J D Wetherspoons became a plc in 1992 at which time it consisted of a chain of 44 pubs. Discussion: Section 1: External environment Question 1: Give examples of social, technological, economic, political and legal factors which have affected the way it has behaved. social factors： The value of market: Research estimates that the UK beer Market is the main Beverages market which was worth ￡ 52.62bn at retail selling prices (rsp) in 2007. In comparison, the U.Ks soft drink market is estimated at having a market worth of only 13 billion. (51, 2008) Pub culture: Social life in the UK for a high percentage of the population revolves around a public house; often a community will have a local pub that will form a natural hub for the inhabitants of its immediate area. More often than not there will be organised events several times a month ranging from a pub quiz to a full blown excursion. Quite often the public house will have sports teams, usually playing traditional pub games such as pool and darts; these team will most times enter into some sort of league on a local level although some sports have nationwide pub leagues. (Buck, 2008) Political factors: Promotion policies set by government: These include specific regulation of “Tax Rate Reduction”, the promotion style of the pub as a vital part of Britains leisure industry and the actives involvement of the all British pub and beer industry to encourage and guarantee safe and responsible drinking for consumers. (blacksacademy, 2008) The government prohibits drinking for teenager: The government release