新视野商务英语综合教程unit2.pptxVIP

Unit OverviewBy studying this unit, you are expected to:? learn the common types of company structure;? describe a company’s structure;? know how to write an e-mail to introduce a new colleague.Unit 2 Company StructureUnit 2 Company StructureTask 1Task 2Unit 2 Company Structure Task 1In a company there are various departments with different functions. Discuss with your classmates the specific function of each of the following departments.123456 Unit 2 Company Structure The Human Resources Department ( 人力资源部) is responsible for the management of a company’s workforce, and oversees the practices and policies that affect the organization’s employees. It is responsible for the attraction, selection, training, assessment, and rewarding of employees; it oversees organizational leadership and culture, and ensures compliance with employment and labor laws. Unit 2 Company Structure The Customer Care Department (客户服务部), also called Customer Service Department, is to attract and retain customers. People in this department consult customers about their needs via e-mail, telephone or in person. They handle and resolve customer complaints, and conduct customer satisfaction surveys on a particular product or service. Unit 2 Company Structure The Marketing Department (市场部) creates value for customers and b uilds strong customer relationships in order to get value from customers in return. Its job includes identifying target customers, clarifying customers’ needs, keeping track of the trends of a particular field, and developing product promotion and advertising activities. Unit 2 Company Structure The Board of Directors (董事会) is very influential in a company. It decides the direction the company heads for and is directly accountable to the share holders. Each year the company will hold an annual general meeting (A G M) at which the directors make a report to the shareholders on the performance of the company this year. Unit 2 Company Str