新世界大学英语读写教程3教学全套课件教学资源包03 Unit3 Creating an Image .docxVIP

Unit 3 Creating an Image 【基本要求】 本单元的主题涉及为个人和公司创建形象。学生将练习定位信息的阅读技巧。语法活动侧重于直接言语和间接言语。在写作部分，学生将学习如何使用图形和图表。最后，学生将练习制作条形图以在段落中呈现信息的技能。 【重点难点】 阅读中定位信息技巧的掌握及训练。 直接言语和间接言语的学习，以及如何使用图形和图表和练习制作条形图以在段落中呈现信息的技能。 【讲授学时】 4课时。 【课程内容】 Lead- in Background Information logo A logo is a graphic mark or emblem commonly used by commercial enterprises, organiza- tions and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or word- mark). An example of an abstract mark is the blue octagon representing Chase Bank, while an example of a representational mark is the “everyman” icon of PBS. Examples of well-known lo- gotypes (wordmarks) are the striped IBM design, Mobil written in blue with a red “o” and Co- ca-Cola written in flowing red script. tattoo A tattoo is an ink design inserted into the skin, commonly via a needle. The tattoo, in vari- ous forms, has been used ornamentally and religiously by humans for thousands of years, with examples of tattoo work found on numerous preserved prehistoric specimens. Humans also use identification tattoos on domesticated animals, particularly livestock. Examples of tattoo work can be seen in most human cultures, and despite some social stigma, tattoos are becoming ubiq- uitous in the West, with an estimated 25% of Americans wearing at least one tattoo by the end of the 20th century. slogan A slogan is a memorable motto or phrase used in a political, commercial, religious and oth- er context as a repetitive expression of an idea or purpose. The purpose of an advertising slogan is two-fold: to communicate some information about the product in question—whether it is a good or a service—and to fix it in the consumer’s mind in a memorable way. Advertising slogans often contain the name of the product or company, though not all do. Reading Skill Focus Parenthetical Information Words in parentheses usually indicate an interruption in