大学核心商务英语读写教程1课件颜晓川 马瑞香ISBN 9787811348804 PPT u1 B.pptVIP

Contents Introduction to the Text 本商务语篇为记叙文。文章通过四个面试求职实例的描述，真实再现了求职过程当中可能遇到的各种让人不愉快的事情。文章大量地使用直接引语，增加了叙述的真实感，使读者犹如身临其境，感同身受。通过实例来说明一定的道理是商务语篇中常用的手段。 Business Terms 1. Administrative Assistant Administrative Assistant is a broad job category that designates an individual who provides various kinds of administrative support to people and groups in business enterprises. Administrative Assistants perform many basic functions in offices, including: ★ Answering the telephone ★ Sending out and receiving mail and packages ★ Writing, editing, and preparing electronic documents (often using word processing, spreadsheet, and presentation computer software) ★ Sending faxes ★ Filing documents ★ Data Entry ★ Research ★ Ordering and receiving food deliveries Business Terms 2. marketing rep Marketing Reps or Marketing Representatives, also knows as Promotional Representatives, or promo reps, are people who are hired to promote a brand, product, or service. They are generally hired by event marketing agencies, staffing agencies, and companies choosing to promote their products, services, and brands through the use of live events, mobile tours, and guerrilla marketing instead of television, radio, and print advertising. Business Terms 3. account executive While the designation of account executive involves different responsibilities in different business settings, just about all incarnations of account executives will involve providing an ongoing connection with the clients assigned to the executive. This may involve acting as the advocate for the client with the company, ensuring that the customer is receiving the care promised at the time the business relationship was established. An account executive may build a client base through several methods. First, the account executive may be assigned a core group of customers by the firm. Often, the base can be grown by the positive word of mouth that any quality