世纪商务英语 综合教程3 四版 ppt 课件Unit 1 Running Business.pptVIP

世纪商务英语  综合教程3(第四版） Unit 1　Running Business Text B 译 文 Unit 1　Running Business Text B 5 The new Owner/Operators must pay forty percent (40%) cash of the total costs of a new restaurant, and may finance the remainder from traditional sources. While McDonald’s does not offer financing, McDonald’s Owner/Operators enjoy the benefits of our established relationships with many national lending institutions. We believe our Owner/Operators enjoy the lowest lending rates in the industry. Franchise Term 20 years Ongoing Fees Service fee: a monthly fee based on the restaurant’s gross sales (currently a service fee of 4.0% of monthly sales). Rent: a monthly base rent or rent based on a percentage of monthly sales. Owner/Operator Perspective Training 6 McDonald’s has an extensive ongoing training system which includes Hamburger University, and 21 regional training departments. McDonald’s provides hands on training and the most up-date training materials in the industry. 译 文 Unit 1　Running Business Text B Support 7 McDonald’s provides extensive support in Marketing and Advertising. McDonald’s award winning advertising reaches around the world. Supply Chain 8 McDonald’s Supply Chain department has developed an extensive network of the world’s finest suppliers. McDonald’s works closely with our suppliers to ensure our restaurants are provided with the highest quality products at the most competitive prices. 译 文 Text B Unit 1　Running Business franchise v. 出售特许经营权 n. 特许经营 intellectual a. 智力的 property n. 财产，资产 intellectual property n. 知识产权 trademark n. (注册)商标 patent n. 专利；专利权 copyright n. 版权 franchisee n. 特许经营商 franchiser n. 授予经营特许权的公司 logo n. 标识，徽标 royalty n. 特许使用费 predominant a. 占主导地位的，显著的 landscaping n. 景观美化 remainder n. 剩余部分，剩余物 　　　 institution n. 机构 ongoing a. 继续进行的