abstract-的语步分析.docVIP

Research article abstract Introducing purpose This move gives a precise indication of the author’s intention, thesis or hypothesis which forms the basis of the research being reported. It may also include the goals or objectives of research or the problem that the author wishes to tackle. Describing methodology In this move the author gives a good indication of the experimental design, including information on the data, procedures or method(s) used and, if necessary, the scope of the research being reported. Summarizing results This is an important aspect of abstracts where the author mentions his observations and findings and also suggests solutions to the problem, if any, posed in the first move. Presenting conclusions This move is meant to interpret results and draw inferences. It typically includes some indication of the implications and applications of the present findings. Abstract Move2Move1This article describes a contrastive study on rhetorical differences between Italian and English sales promotion letters. It is assumed that cultural differences affect discourse genres traditionally considered as standardized, ritual or even formulaic, written business communication being a case in point. It was our goal to investigate how information is presented and what rhetorical strategies are used in order to obtain compliance by a given readership in a given culture. To answer these questions of an essentially pragmatic and ethnolinguistic nature, research focused on analyzing contrastively a corpus of authentic Italian and English business letters. Of course, within the genre ‘business letter’ it is possible to distinguish sub-genres or repertoires (chasing money, requesting, offering, sales promotion, etc.). The letters in the corpus were classified according to these repertoires, defined on the basis of their prototypical discourse features as well as the specific social action within the business organization that they were meant to perform. Once classified, t