Corporate Social Responsibility – A Desirability 企业社会责任——可取之处.pdfVIP

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Corporate Social Responsibility – A Desirability 企业社会责任——可取之处.pdf

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Articles Corporate Social Responsibility – A Desirability C.M. Bindal, FCS, Practising Company Secretary Corporate Consultant, Jaipur. Social responsibility protects and improves the welfare of the society, enhances the quality of life and narrows down the gap between economic and technical values. Why the corporates should shoulder social responsibility, and how, is what has been explained e-mail : here. bindalcm@ INTRODUCTION determining factor, business is certainly making an effort to strike a balance between conflicting needs of earning profit With the emergence of civilization of mankind, social behaviour and society’s needs. This necessitated rescheduling of business became an integral part of life and every activity. The last 50 priorities. Consciousness of responsibility to the society is on years have witnessed a revolutionary change in the world’s the increase and some business houses are taking appropriate business environment. This necessitated the business to realign action in the right direction. With the change of character and its objectives and goals from the historical objective of profit