有哪些信誉好的足球投注网站Changing Paradigm of Meeting Management What Does This Mean for Academia 改变会议管理模式：这对学术界意味着什么？.pdfVIP
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Journal of Convention Event Tourism , 12:313–324, 2011 Copyright © Taylor Francis Group, LLC ISSN: 1547-0148 print / 1547-0156 online DOI: 10.10802011.620600 EDUCATORS’ VIEWPOINT Changing Paradigm of Meeting Management: What Does This Mean for Academia? JANET SPERSTAD Department of Meeting and Event Management, Madison Area Technical College, Madison, Wisconsin AMANDA K. CECIL Department of Tourism, Convention and Event Management, Indiana University, Indianapolis, Indiana The landscape of meeting management has shifted from being an informal and a fragmented profession to a more developed and connected one. This reformation is transforming the role of the meeting professional to include not only being a master logistician but also a meeting designer, creating experiences that drive busi- ness results. Academic programs must now align with the meeting and business event competencies standards and teach future pro- fessionals in this field ways to drive business results and change behaviors. This article discusses meeting management as a profes- sion, a paradigm shift that requires academics to bridge the gap between higher education and the marketplace, and a number of opportunities for meeting and event management programs that align with this new approach. KEYWORDS meeting management, competency-based curricu- lum, meeting industry trends, meeting measurement, return on investment INTRODUCTION The primary reason the meeting management profession has been misrepre- sented is that it has historically been viewed as an immature and informal job Address correspond
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