国际广场商业部分市场调查及定位报告.doc

PAGE PAGE 109 谨 呈： 首座国际广场 首座国际广场 商业部分市场调查及定位报告 北京泰益德置业有限公司郑州分公司 商 业 部 二零零八年五月廿五日 目 录 第一部分 城市经济与规划分析························· 02 国民经济生产总值································· 02 工业和建筑业······································06 固定资产投资······································06 国内贸易··········································08 综合分析··········································09 第二部分 商业市场调查分析····························10 量贩大卖场调查分析································ 11 百货调研分析······································ 16 步行街区调研分析·································· 25 分析总结·········································· 29 第三部分 商业个案调查分析····························34 个案调查·········································· 49 调查分析总结······································ 78 第四部分 项目定位····································82 SWOT分析···········································82矚慫润厲钐瘗睞枥庑赖賃軔朧碍鳝绢懣硯涛镕頃赎巯驂雞虯从躜鞯烧论雛办罴噓剥淚軔琿閔馐虯圓绅锾潴苏琺锅苁。 战略定位···········································84 主体定位···········································85 经营定位···········································87 客户定位···········································91 功能定位···········································96 第五部分 本方案可行性及投资收益分析···················99 第一部分 城市经济与规划分析 一．国民经济生产总值 市国民经济持续健康快速发展。初步核算，全年完成生产总值2421.2亿元，比上年增长15.6％；人均生产总值33169元，增长14%。聞創沟燴鐺險爱氇谴净祸測樅锯鳗鲮詣鋃陉蛮苎覺藍驳驂签拋敘睑绑鵪壺嗫龄呓骣頂濺锇慪柠圖虬辏獨鰷濱賺钓崳。 其中第一产业增加值88.4亿元，增长4.6％；第二产业增加值1308.7亿元，增长18.9％；第三产业增加值1024.1亿元，增长12.3％。产业结构出现新的变化，由上年的3.8：53.5：42.7调整为3.6：54.1：42.3，二、三产业比重比上年提高0.2个百分点。非公有制经济完成增加值1404.3亿元，增长22.6％，占生产总值的58.0％，比上年提高2.8个百分点。积极推进城镇化战略，城镇化进程进一步加快，中心城市集聚功能和辐射作用增强，年末全市城镇化水平达到61.3％，比上年提高1.1个百分点残骛楼諍锩瀨濟溆塹籟婭骒東戇鳖納们怿碩洒強缦骟飴顢歡窃緞駔蚂玨础对聳卻錨纩鳅抛蒉詣赅齦鸸餌螞妪麩轰鍍。 城市经济指标：GDP进入快速增长通道，虽然在2007年增长速度略有缓和，但发展势头良好 房地产发展与GDP增速之间的关系 小于4% 4—5% 5—8% 大于8% 萎缩 停滞 稳定发展 高速发展 图2 产业增长状况 图2 产业增长状况 城市经济指标：第三产业比例一直低于第二产业，对房地产发展尤其是价格的上升有一定制约作用 房地产发展与第三产业比重之间的关系 小