外文文献拼多多营销模式The Research of Pin Duo Duo Marketing Pattern.pdfVIP

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外文文献拼多多营销模式The Research of Pin Duo Duo Marketing Pattern.pdf

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The Research of Pin Duo Duo Marketing Pattern Maurice Cohen Telfer School of Management, University of Ottawa, 55 Laurier Avenue East, DMS6142, Ottawa, ON, Canada K1N 6N5 a r t i c l e i n f o A b s t r a c t Article history: Social e-commerce is a new e -commerce model that has quietly emerged in recent years. Pin Duo Duo are Available online 31 December 2012 representatives of social e-commerce, from the group of friends in the group, Offline Street advertising to the title of the variety, you can see its figure. Founded in September 2015, it is a third -party social e-commerce platform Keywords: dedicated to C2B (Customer to Business). In recent years, relying on the extensive application of network technolog y, Pin Duo Duo Tencents high-traffic products have launched its innovative “social e-commerce” shopping -single mode, and in the Marketing strategy short three years, it ranks among the top three e -commerce platforms. The analysis of the highlights and Social E-commer ce deficiencies in the marketing strategy adopted by the company has been carried out, and the optimization measures that should be taken are sought.