HND客户服务与文化构建outcome2答案范文.docVIP

An Investigative Report Analysis on the Customer Care Strategy in Disney Table of Contents Introduction 3 Section1 3 Section2 6 Section3 8 Section4 9 Conclusion 10 References 11 Appendix 12 Introduction Walt Disney Parks and Resorts run the world wide Disney Theme Park and Resort, design and construct the Disney resort project. It belongs to The Walt Disney Company. Walt Disney Parks and Resort attracts millions of people around the world. It includes Disneyland Resort in California, Walt Disney World Resort, Tokyo Disney Resort, Disneyland Pair Resort, Hong Kong Disneyland Resort and Disney Cruise Line. Disney creates special memories and amazing attractions at the Parks for people all over the world. Section1 The customer care strategy of Disney is ‘provide the best entertainment and happiness for all’. Because of the Disney’s core value is create joy. It showed its mission clearly. It is provide happiness for different ages and different geographic location through best entertainment. From their promise, the customers’ various needs and expectancy can be meeting and exceeding. In 1955, Disney put forward its ‘we are providing happiness’ strategy from the beginning of Disney Theme Park founded. ‘Happiness’ is a humanistic slogan which was the customers’ need. The strategy was proved successfully and made an innovation in 1971. It is drew ‘bestentertainment’ into the old strategy. The introduction of the‘best’ is recognized in the turbulent times there is also a market competitive. In 1990s, Disney has recognized that below the world market, the varianceneeds