我国老年旅游市场的现状分析与开发研究.doc

第 PAGE 22 页 共 NUMPAGES 23 页 毕业设计（论文） 题目： 我国老年旅游市场的现状分析与开发研究 学生姓名： 学 号： 班 级: 6工商管理（3）班 专 业： 工商管理（旅游与酒店管理） 所 在 系： 管理系 指导教师： 我国老年旅游市场的现状分析与开发研究 摘要 随着老年人的可支配收入的逐年提高、体质的增强、闲暇时间的增多，老年人的旅游愿望也越来越强烈，这就形成了较为庞大的老年旅游消费市场。开拓老年旅游市场，不仅可以更好地满足老年群体日益增长的消费需求，而且有利于社会的稳定，提高老年人的生活质量，使老年人在充实、愉快的状态下安度晚年，充分体现国家的文明和社会的进步。本文分析了我国老年旅游市场开发的现状，从不同角度分析老年旅游市场开发的可行性及其存在的问题，认为无论是老年人口增加、旅游需求上升，还是经济能力提高都预示着老年旅游市场将展现巨大的发展潜力，但同时也存在着市场风险大、产品缺乏针对性、市场开发不足等问题。本文认为应针对老年旅游市场的实际情况，从旅游观念、旅游产品、服务质量、价格体系和政府管理等几个方面考虑，提出了促进老年旅游消费行为的应对策略，从而进一步拓展老年旅游市场，激发老年旅游消费行为。 关键词：老年人旅游市场；现状分析；可行性分析；开发策略 TOURISM MARKET IN CHINA AGED ANALYSIS AND DEVELOPMENT RESEARCH ABSTRACT With the disposable income of older persons to improve year by year, body mass increases, the increased leisure time, older people travel more and more strong desire, which formed a relatively large elderly tourist consumer market. To open up old tourist market, not only to better meet the growing consumer demand among the elderly, but also conducive to social stability, improving the quality of life of older persons, the elderly in the full, happy state of dignity, fully reflect the state civilization and social progress. This paper analyzes the status of old tourism market development, from different angles in an old development of the tourism market feasibility and problems, whether it be the aging population, tourism demand increase, or economic ability to raise, are harbingers of the tourism market will be older show great potential for development, but there are market risks, the lack of specific products, lack of market development issues. This should be for the elderly that the actual situation of the tourism market, from the concept of tourism, tourism products, service quality, price system and government administration, and several other considerations, made the promotion of tourism consumer behavior old coping strategies to further dev