基于旅游者情感的目的地品牌评价研究——以互联网旅游日记为例.pdfVIP

人文地理 2018年第2期总第160期 文章编号:1003-2398(2018)02-0154-07 DOI:10.13959/j.issn. 1003-2398.2018.02.020 基于旅游者情感的目的地品牌评价研究 ——以互联网旅游日记为例 1 2 陈 航 ，王跃伟 （1.沈阳理工大学经济管理学院，沈阳110159；2.辽宁大学商学院，沈阳110136） RESEARCHRESEARCH ONON DESTINATIONDESTINATION BRANDBRAND EVALUATIONEVALUATION BASEDBASED ONON TOURISTSTOURISTS EMOTION:EMOTION: TAKINGTAKING INTERNETINTERNET TRAVELTRAVEL DIARYDIARY ASAS ANAN EXAMPLEEXAMPLE 1 2 CHEN Hang , WANG Yue-wei (1.SchoolofEconomicsandManagement,Shenyang Ligong University,Shenyang 110159,China; 2.BusinessSchoolofLiaoning University,Liaoning University,Shenyang 110136,China) Abstract:Abstract: A destination brand can be recognized by the tourists, with the brand behind the destination itself has the personality and the destination in order to emotional level with people to communicate, the exchange of effort inseparable from the effort. Emotion is the destination brand in the feelings and emotions on the im- pact of tourists and touch, is the destination brand and tourists to establish intimate private dialogue effective way. In todays competitive market, tourism products and services are not enough to attract new markets, or even enough to maintain the existing market. Internet environment, the emotional impact of tourists on the destination brand is more significant. In the Internet environment, the changes of the tourists feelings will form positive or negative impact on the destination brand. In order to construct a strong tourist destination brand, it is necessary to evaluate the dest