价值共创_景区游客管理理念转向及创新路径.pdfVIP

人文地理 2016年第4期总第150期 文章编号:1003-2398(2016)04-0135-08 DOI:10.13959/j.issn. 1003-2398.2016.04.018 价值共创：景区游客管理理念转向及创新路径 1,2 1 刘少艾 ，卢长宝 （1.福州大学经济与管理学院，福州350116 ；2.闽江师范高等专科学校，福州350108） VALUEVALUE CO-CREATION:CO-CREATION: THETHE CONCEPTCONCEPT TRANSFERTRANSFER ANDAND ANAN INNOVATINGINNOVATING PATHPATH OFOF THETHE VISITORVISITOR MANAGEMENTMANAGEMENT ININ SCENICSCENIC AREAAREA LIU Shao-ai1,2 , LU Chang-bao1 (1.SchoolofEconomicsManagement,FuzhouUniversity,Fuzhou350116,China; 2.Minjiang Teacherscollege,Fuzhou350108,China) Abstract:Abstract: With the development of the sustainable development thought, the visitor management has become the hotspot in theory research. Visitor management theory development in western countries has experienced three stages: 1) Paying attention to the tourism environmental capacity management; 2) Attaching great im- portance to the tourist impact analysis, and function partition according to tourist activities opportunity; 3) Thinking highly of the multidimensional value, and the visitor experience was considered. With the rise of experience economy and the growth of awareness of tourists, visitor management theory has turned from “the manager oriented to “the tourist oriented. However, both visitor management concepts show the man- agers controlled of the visitors, and they are lack of guidance in practice because they broke up the produc- tion and consumption, ignoring the visitors creativity in the tourism product production as the main body. The value co-creation theory provides a train of thought to the visitor management concept, beca