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ISSN 1680-8428 63 Facebook Facebook Facebook Facebook ⊙ ⊙ Email weiching@.tw 106⊙ 162 2017/08/202017/10/17 ⊙ 64 ISSN 1680-8428 The News Feed Algorithm, Visibility, and News Business: Using Facebook as an Example Wei-Jie Xiao Wei-Ching Wang Abstract This study focused on the visibility dominance as due to Facebook’s dynamic information algorithm to clarify the strategic actions and response tendencies of the news media in Taiwan; the types of reciprocal effects from the creation, circulation, and consumption of social media news; and the economic, social, and cultural results. We found that the algorithm distributes order and constructs differential treatments and uncertainties in terms of media visibility. To fight for the opportunities to be seen, the media have developed the see-through and fight strategic actions in an attempt to establish a temporary success model and maintain the old traffic for advertisement revenue survival pattern. Ultimately, these reciprocal effects shape the contradictory entanglements between the organization economy, the news market, and the news products. The profit distribution, market changes, and quality output once dominated by the mass media no longer exist. Keywords: Facebook, news feed algorithm, visibility, news m
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