徽州文化旅游深度开发与对策研究-自然地理学专业论文.docx

— —II— 略和措施并就此提出自己的见解、建议和设想，包括树立良好的旅游区 形象，大力营造文化旅游氛围；培养区域文化经济活力，多渠道筹集资 金，加大投入力度；加强旅游资源综合效益价值的评估，均衡开发旅游 资源，妥善处理好文化旅游资源保护与开发的关系，实现旅游资源的整 合和互补及其集约与可持续利用；开发现有产品新的旅游功能，实现其 升级，开发新的专项文化旅游产品，丰富其结构，还要针对国内国际散 客市场，大力开发自助式旅游产品；树立现代旅游意识，进行旅游系统 内部和区际之间的横向合作，通过旅行社设计旅游线路，将景点与区域 内及区际著名的景点连接成组团旅游线路产品推向市场；在现有市场基 础上，进一步拓展文化旅游客源市场，并且通过采取多种手段，加强在 海内外旅游客源市场的宣传促销力度；发掘地方商业文化内涵，营造和 谐商业文化氛围，力争走购物和产业观光相结合之路等。 总之，在现有基础上对徽州文化旅游进行深度开发，从根本上提升 徽州文化旅游层次，做大、做强徽州文化旅游产业，以进一步提高徽州 文化旅游开发的经济、社会和环境等综合效益，实现旅游区跨越式发展， 保证徽州地区环境、经济和社会文化的持续、健康和长远发展。这便是 本论文选题的动因和目的之所在。 关键词：徽州；徽州文化；徽州文化旅游；深度开发；开发对策 — —III— Study of Penetrating Exploration and Tactics about Cultural Tourism in Huizhou Abstract Culture is the spirit of tourism and cultural tourism is the developing trend of contemporary tourism. This thesis studies the penetrating exploration about cultural tourism in Huizhou along with the background. It point out that Huizhou cultural tourism must undergo a transition in order to bring its potentiality of into full play. First, we should excavate the essence and meaning of Huizhou culture deeply and transform more well-rounded and glitter Huizhou culture resources into attractive tourism resource, which can make cultural resources, especially those immaterial cultural resources with potential tourism value more exploited and effective. At the same time, we should transform more Huizhou cultural tourism resources into tourism products through penetrating exploration, which can bring economic benefits and convert the advantage of Huizhou cultural tourism resources into cultural economic advantage. The study is guided by the theory of regional development and tourism programming. It is also conducted from the perspective of multi-subjects including geography, history, culture, tourism, economics, ecology, market promotion together with philosophy and so on. While the synthetical analyses on literature and data , review on the spot, society survey, dynamic tracking, comparative analysis, system argumentation, the inte