江苏省连云港灌县第一中学高一英语课件：U1Reading 1(外研版必修4.pptVIP

Where are advertisements usually found? They are usually found in newspapers and magazines, on the Internet, radio and television. 2. What is the major distinction between commercial advertisements and PSAs? A commercial advertisement is one which someone has paid for to advertise a product or service, while a public service advertisement is often run for free, and is meant to educate people about health, safety, or any other problem that affects public welfare. 3. Why are some of the advertisements clever according to the article? Because even if an ad does not lie, it does not mean it is altogether innocent. 4. When did China begin a nationwide public service advertising campaign? In 1996. 5. Why should we follow the advice in PSAs? Because PSAs are meant to benefit the public, and by following the advice in PSAs, we can often learn a lot. Reading Unit 1 Advertising Lead-in: Water protection Sales of Coco Cola learn more about ads Brainstorming advertisements what where why how functions attitudes advantages disadvantages Words-matching 1. persuade 2. welfare 3. skilful 4. cure 5. mental 6. trick 7. motto 8. intelligence a the ability to learn, understand and think about sth. b. good at doing sth., especially sth. that needs ability or training c. the general health, happiness and safety of a person or a group d. make an illness or problem go away e. a short sentence or phrase that tells the aims and beliefs of a person or a group f. related to the thoughts and the mind g. sth. done to fool someone else, or as a joke h. make someone do sth. by giving them good reasons h c d f e a Before reading b g Fast-reading 1 What do advertisements encourage people to do? 2 What do PSAs stand for? 3 What are PSAs meant to do? To buy a product or service or believe in an idea. Public service advertisements. To educate people about health, safety or any other issue which affects public welfare. Main idea of each paragraph Para.1 Para.2 Para.3 Pa