工业设计中的视觉张力研究工业设计专业论文.docxVIP

工业设计中的视觉张力研究 工业设计中的视觉张力研究 摘 要 张力本是物理力学中的一个概念，在工业设计中引申为视觉冲击力、视 觉震撼力等，即能给人以较强吸引、刺激和震撼的“视觉力度。工业设计中的 视觉张力以夸张表现，突出个性，甚至部分打破常规构图、色彩和工艺的约束 为基础，从而产生较大的视觉趣味性，达到吸引消费者，满足消费者对产品外 观、平面广告等新奇性、独创性、个性化的需求。形成视觉力度可以从结构、 构图、色彩、材料等方面入手，进行大胆的想象和创新。但是，越是表现夸张、 打破常规的东西越容易产生负面作用，视觉张力容易使人产生视觉疲劳、心理 压力，还容易走向极端形成哗众取宠，另外设计、制作难度也较大。不过任何 事物都有两面性，只要设计者能掌握好“度，充分了解消费者的心理，就能够 设计出不同寻常的、形式优秀独特的、外观彰显特点的作品。 本文阐述了视觉张力的概念、基本原理、表现方法及在工业设计中的作 用，利用实例说明过分的视觉张力带来的负面影响，总结出合理利用视觉张力 的途径和方法，最后作者将上述研究结果应用于自己的设计实践。 关键词： 视觉张力：夸张表现：个性化：度 Research Research on Visual Tension in Industrial Design Abstract Tension is originally a physical term，whereas in industrial design it means visual impact or visual shock．In other words，it can attract，stimulate and shock people．Visual tension in industrial design is based upon exaggeration，focusing on individuality,and even a bit breaking regular restriction of structure，color and technical principle，in order that the product can be visually interesting， consequently the product could attract consumers，meet consumers’needs that the appearance of their product should be novel，special and individual．For form some sort of visual tension，you can start with daring imagination and creation in structure，color，material and SO on．But，the more the thing exaggerates and breaks the regularity，the more the negative effect it brings in．Visual tension sometimes makes people visually tired，take stress，and it also easily goes to the extremeness of“flubdub”，in addition it is hard to design and make．Yet everything has two sides， if designer can master the dividing line between the good and the negative effect of visual tension，fully understand consumers’psychology,then he can create extraordinary work，whose excellent appearance represents its characteristics． ThiS article explains the definition，concept，essential principle， way of achievement of vi sual tension，and its funct ion in industrial design．Then by example demonstrates the negative effect the excessive visual tension brings on．Summarize the