社会化网络时代中国动漫产业发展研究戏剧与影视学专业论文.docxVIP

AbstractChinese Abstract Chinese animation has been in an awkward situation．On one hand， the Japanese and American cartoons play a leading role in domestic market．While on the other,native cartoon cannot survive without the support of policies．This phenomenon,foreign cartoon monopolizing the market,has drawn uprising attention from all walks of life,bringing a loud voice for the development of domestic animation．By probing into animation industry,researchers gradually realized that this industry represents a complicated，multiple sochl network comprising various aspects such as society,system，culture，etc，rather than the old image of an economic and industrial pattern basing on professional specialization． AIld this social network directly determines the competitive advantage of future Chinese animation． In the view of history development．In 1 960s，Chinese animation had stunned the world，．but with the deepening of reform and opening up and change of cultural system,the early Chinese animation industry gradually declined．After the animation fault during the Cultural Revolution and the introduction of foreign cartoon in 1 980s，the Chinese animation industry started its revival in the promotion of social network． As the reform to China’S prosperity,industrialization is the only choice for the development of Chinese animation．Now,Chinese animation industry initially completed the integration of cartoon resources and III 万方数据 innovative innovative strength，formed a competition situation which has core circles of Bohai Bay,the Yangtze River Delta and Pearl River Delta． However,the structure and planning of Chinese animation industry is not perfect．Comics market due to the lack of front-end forecast chain leading to failure，making it impossible to anime low-cost way to market estimates．It is because of unavoidable risks，the animation company difficult to obtain television and derived support manufacturers and other related businesses in order to achieve financing and risk