工业设计中的色彩情感导向性研究与实践-艺术学专业论文.docxVIP

重庆大学 重庆大学硕士学位论文 英文摘要 II II ABSTRACT Color is a kind of emotional language. In nature, everything has a different color. Colors are rich in variations through different hue, lightness, purity as well as contrast and harmony between them. As the endless variations, colorful and unique personality of color, it has a strong influence on peoples vision, psychology, and physiology. Similarly, products with different colors will bring people different visual perception in industrial design, so it could guide and meet consumption and demands of life of different groups of people. In this paper, through studying the use of product color and color emotion in industrial design, it concludes that products with color emotion is oriented and it could guide consumers’ operational behavior and consumer behavior. In the meantime, combining with the practice, it illustrates specific application law of the color emotion, color psychology, and color theory in the design of products’ colors. The research of products’ color emotion –oriented not only helps toexplore users’ psychological characteristics, the characteristics of thinking ,and behavior laws, etc., but also helps designers to design the most attractive humane products. Furthermore, it could meet special needs of product design of consumers’ innermost emotion to achieve a high degree of harmony and unity between people and objects. Therefore, it will truly enhance the level of products to concern consumers’ psychology, so it could make consumer and products emotionally communicates. Keywords: Industrial Design, Product Color, Color Emotion, color emotion –oriented 重庆大学硕 重庆大学硕士学位论文 目 录 PAGE PAGE IV 目 录 中文摘要I HYPERLINK \l _bookmark0 英文摘要II HYPERLINK \l _bookmark1 1 绪 论 1 HYPERLINK \l _bookmark2 1.1 研究背景 1 HYPERLINK \l _bookmark3 1.2 研究意义 1 HYPERLINK \l _bookmark4 1.3 研究内容 1 HYPERLINK \l _bookmark5 1.4 研究方法 1 HYPERLINK \l _bookmark6 2 色彩情感概述 3 HYPERLINK \l _bookmark7 2.1 色彩情感定义 3 HYPERLINK \l _bookmark8 2.2 色彩情感