电力设备营销模式的分析-工商管理专业论文.docxVIP

摘要 摘要 摘要 经济发展 F 电力先行:电力先行F 电力设备必须匹配发展气 电力设备制造业的发展，与电力行业投资力度息息相关。当前全国 电力固定资产投资的明显增加?决定了市场对电力设备产品的需求 也将显著加大。电力固定资产投资主要出电源投资和电网投资构 成，其中电源投资主要形成对电站设备的需求 F 电网投资主要形成 对输变电一次设备和二次设备的需求?在国家固定投资明显增大， 电力设备市场一片繁荣的形式下步电力设备市场再次受到社会的广 泛关注?那么作为电力设备的生产企业如何面对当前喜人的行业市 场，怎样才能在市场空前繁荣的情况下发展壮大?本文根据组织营 销的相关理论对电力设备的营销模式做一个粗浅的分析 本文的第一章简单介绍了电力设备市场营销模式研究的行业 背景和一般概况:第二章分析电力设备市场特点和营销状况:第三 章是对目标客户的需求和购买行为做了简单介绍:第四章是本擎的 重点，是电力设备营销策略分析;第五章介绍电力设备采购程序和 投标策略:第六章界定了电力设备市场营销模式:第七章是本文的 结论。 由于能力和条件有限啻文中的内容和观点难免有许多不妥和欠 缺的地方，衷心希望各位专家、学者批评指正。 关键词z 电力设备、营销、模式、关系营销 Abstract Abstract Abstract With the economic development ，the electric power is prior to others; since the power is prior ，the elec t ri c eQuipment must match with it . The development of the manufacturing indus t ry of the electric power is vitally determined by the dint of the investment of the power industry. Currently ，the investment of the power assets is increasing day by day. So are the needs in the market to the electric products. While the investment of power assets consist of the power supply system investment and the power transmission investment. Among them，the power supply system investment causes the requirernent to the power station equipment; the investment of the power transmission network causes the requirement to the equipment of the power transmission and control system. Under the situation that the investment on the power is obviously in creasing and meanwhile the power equipment market is remarkable prosperous ，the power equipment receive the extensive social concern again. As the production business enterprise of the electric power equipments ，how can we be faced wi th the pleasant market? And how can we take advantage of this prosperous market to develop ourselves? Abstract Abstract This assay does a superficial analysis to the marketing mode of the electric power equipments according to the related theories of the build-up marketing. the Chapter 1 makes a brief introduction to the professi