低碳产业园项目的商业模式研究-项目管理专业论文.docxVIP

Classified Index: F407.9 U.D.C:697 Dissertation for the Master’s Degree of Engineering RESEARCH ON BUSINESS MODELS OF LOW-CARBON INDUSTRIAL PARK PROJECT Candidate： Huang Chaoxiong Supervisor： Prof.Li Li Associate Supervisor： Senior Engineer Wen Junming Academic Degree Applied for： Master of Engineering Speciality： Project Management Affiliation： Everbright Environgmental Protection Technology Development (Beijing) Limited Date of Defence:： December,2010 Degree-Conferring-Institution: Harbin Institute of Technology 哈尔滨工业大学工程硕士学位论文 哈尔滨工业大学工程硕士学位论文 - - I - 摘 要 从全球经济社会发展动向上看，近年来减少温室气体排放、发展低碳产业、 实现绿色增长已成为各国推进可持续发展的重要共识。随着低碳经济时代的到 来和产业规模化发展的趋势，设备制造和销售将不再是产业化的核心环节，碳 资产、碳技术、碳服务将成为未来低碳产业的重心。所以，目前低碳产业项目 运营的商业模式将不再适应规模化产业发展的要求，商业模式的演变和创新将 是推动产业化发展的重要驱动力。 本文首先对商业模式的理论框架作了研究，然后，针对现有低碳产业项目 运营的商业模式的演变过程及发展趋势进行了分析，从项目管理的角度出发， 应用价值链理论，提出并构建了“低碳产业园项目”的商业模式。接着，以“苏 州光大国家静脉产业园区”项目为研究案例，提出了对该园区商业模式的改进 和实施建议。最后，总结了全文具体的研究工作和主要结论，并指出了可以进 一步研究的方向。 本文从项目管理角度出发，以苏州光大国家静脉产业园作为案例，提出并 构建了“低碳产业园项目”商业模式，为低碳产业项目运营的发展提供了战略 决策的参考。 关键词：低碳产业园；价值链；商业模式 - - II - Abstract From the perspective of global economic and social development, countries all over the world have reached a common understanding on reducing greenhouse gas emissions, promoting low-carbon industries and green growth, so as to achieve the sustainable development. With the era of low-carbon economy and scale industry, equipment manufacturing and sales will no longer be the core of industrialization, while carbon assets, carbon technologies and carbon services will become the center of low-carbon industries. Therefore, the existing operation model of the low-carbon industry projects will no longer meet the requirements of large-scale industrial development, and the evolution and innovation of the current models will be the driving force to promote the industrial development. First, this paper has a brief review on the theoretical framework of business models. Then, it analyzes the evolution and trends of the existing business models.