《浅析休闲服饰的促销策略》-毕业论文.docVIP

PAGE l l XXX轻工职业学院 专科毕业论文 题 目 浅析休闲服饰的促销策略 学 生 姓 名 XX 专 业 班 级 营销XX 学 号 XXXXXXX 院 （系） 经 济 管 理 系 指导教师(职称) XXXXXXXXXXXXXXX 完 成 时 间 2011年11月10日 摘 要 从20世纪九十年代开始，休闲服装逐渐进入我国。休闲服装的发展给享有世界衣冠王国之称的中国服装产业带来了重大影响。据不完全统计，目前我国专业的休闲装生产厂家已达万余家，生产区域主要分布于广东、福建、浙江、江苏、山东等地。国内休闲服装品牌多达2000多种，休闲服装已在我国服装产业中渐居主导地位。由此可见休闲服饰市场的繁荣与潜力，现在的市面上，休闲服饰品牌林立，竞争激烈，促销渠道、促销方式也丰富多样，很值得研究和探讨。 而本文主要对休闲服饰促销的特点、形式、知名服饰促销策略的实施与遇到的问题提出合理化意见和建议。 关 键 词 休闲服饰/促销/促销策略 ANALYSIS OF CASUAL APPAREL SALES PROMOTION STRATEGY ABSTRCT From twentieth Century ninety time begin, casual clothing is gradually introduced to china. Casual clothing to the development of the world was known as the kingdom of the Chinese garment industry has brought a significant impact. According to incomplete statistics, at present our country professional sportswear manufacturer has reached the million, production areas are mainly distributed in Guangdong, Fujian, Zhejiang, Jiangsu, Shandong and other places. Domestic leisure clothing up to more than 2000 brands, leisure clothing has been in industry of our country garment gradually occupy a dominant position. Thus the leisure clothing market prosperity and potential, available on the market today, leisure apparel brand bristly, competition is intense, marketing channels, promotions also abounds diversity, is worthy of study and discussion. This paper mainly on casual wear promotional features, forms, well-known clothing promotional strategy implementation and the problems put forward reasonable opinions and suggestions. KEY WORDS leisure clothing , promotions, marketing strategy 目 录 中文摘要 ················································Ⅰ 英文摘要 ················································П 1 国内休闲服饰市场概述···································1 1.1 国内休闲服饰市场的现状······················1 1.2 国内休闲服饰市场的特点·····························1 2 休闲服饰的促销策略··································2 2.1 休闲服饰促销的特点·············