X公司非开挖及工业清洗项目营销战略研究 工商管理专业论文.docxVIP

II II Abstract X company is subordinate of travel of Sinopec Zhongyuan Oilfield oilfield services company. The company was founded in 1994, after 12 years of development, from the inception of the 3 workers, 170000 yuan in fixed assets, the main business of chemical equipment cleaning corrosion Affiliated Companies, development is become have a worker 82, fixed assetsyuan, covers business cleaning, anti-corrosion, insulation, old pipeline rehabilitation, cathodic protection, pipeline detection assessment of professional Service Corporation. Companys current main project is trenchless pipe rehabilitation and industrial cleaning. In the context of increasingly fierce market competition, marketing strategy development is essential. This can help companies identify trends in environment, and responds to change flexibly. So the company can seize the market opportunities. This paper based on the theory of marketing management theory and the theory of strategic management. The paper investigated the actual operation of the business and collected the appropriate data and information, then made qualitative and quantitative analysis. The paper presented situation and problems of company x firstly, then made the macro-environment analysis, environmental analysis, SWOT analysis for the company of trenchless pipeline repair and cleaning industrial. At last we made appropriate marketing strategies. In a competitive industry, x enterprises should be better than competitors to meet customers requirements to establish comparative advantages to achieve development. By adjusting the marketing strategy we can make the marketing activities as an organic whole, and increase market awareness at all levels. Eventually the company can form enterprise core competition capacity. This will help enterprises break the siege, and access to long-term development. Key words: Trenchless Pipeline, cleaning industry, marketing strategy PAGE PAGE IV 目 录 摘 要1 HYPERLINK \l _bookmark0 Abstr